Mobile Webcasts On-Demand
 |
How well is your Common Short Code performing? Finally you can benchmark it! |  |
| Common Short Codes (CSC) have taken text messaging to the next level. CSCs are being employed for interactive television, mobile commerce, real time alerts, brand marketing and much more. Not only there is a huge revenue impact, but brand image is at stake with poorly performing CSCs.
View this Webcast to learn about the first Keynote industry CSC study benchmarking the performance of 25 popular CSCs in the U.S. Learn about top performing CSCs and variations in performance due to different carrier networks and locations. |
||
| Presenter(s): Nisheeth Mohan, Mobile Product Manager, Keynote Systems | ||
 |
||
|
The Mobile Web: The Next Frontier of Retail | |
| Retailers gearing up for a busy shopping season need to prepare for new market realities. The iPhone, Android, BlackBerry, and other hot new devices have finally brought a critical mass of the consumer market to the mobile Web. In doing so, they promise to change the competitive retail landscape. B2C organizations now must look forward and decide how they should be positioned to best utilize the mobile Web.
This Webcasts takes a look at the evolution from Brick & Mortar, to the Internet, and now the mobile Web. Find out how the three mediums can complement each other, and learn about testing solutions that are the linchpin to delivering a great customer experience. |
||
| Presenter(s): Manny Gonzalez, Sr. Director of Technology, Nisheeth Mohan, Mobile Product Manager, and Donald Foss, Director of Testing Services, Keynote Systems. | ||
|
||
|
Drive Premium Mobile Services and Revenue with SMS | |
| SMS is the largest data application in the world with estimated global revenues between $60-80 billion. It is seen as a gateway to other mobile services such as location based services and advertising. SMS is also very private and time sensitive so it has to work when the mobile subscriber expects it to.
This Webcast gives a primer of issues involved with SMS and present approaches to measure & monitor the performance and reliability of SMS delivery. The presentation covers the infrastructure network and SMS aggregators, and keys to ensuring end user satisfaction with SMS oriented services. |
||
| Presenter(s): Nisheeth Mohan, Mobile Product Manager, Keynote Systems | ||
|
||
|
Mobile Content Health Check: Get Your Site Tested Today. | |
| Fast paced mobile content development creates unique challenges that need to be addressed for a healthy product lifecycle. Advances in technology now give developers and QA professionals desktop testing tools that allow them to perform on-demand triage on a website, identify issues, and fix them quickly.
This Webcast highlights real-life challenges and time-saving techniques to keep up with the rapidly evolving mobile landscape. |
||
| Presenter(s): Chris Matherly, Director of Content Operations, Motricity, Manny Gonzalez, Sr. Director of Mobile Technology, and Nisheeth Mohan, Mobile Product Manager | ||
|
||
 |
Mobile Developer Live: Tools, Techniques, & Design for Mobile Web | |
| Mobile Web development presents a myriad of issues and obstacles that add to the complexity of Web design. The industry has not codified a single strategy for optimizing mobile Web design. Instead, developers employ a variety of approaches to get to market. This panel session takes a look at best practices, strategies, and how you can create the best solution for what you need to deliver. | ||
| Presenter(s): Manny Gonzalez, Sr. Director of Technology Michael Ahearn, VP of Marketing and Communications, iLoop Mobile Slawomir Ligier, VP of Consumer Authentication, VeriSign Aiman Abedi, Sr. Mobile Software Engineer, Keynote Systems |
||
|
||
|
Mobile Developer Live: On-Device Application Development vs. Mobile Web | |
| For years many have wondered if computer applications would eventually reside on the cloud or on the desktop. The same question comes up again in mobile, yet the path for the industry may not be the same. This panel session looks at the challenges facing each development strategy and where the mobile industry is headed. | ||
| Presenter(s): Manny Gonzalez, Sr. Director of Technology Zvika Ashkenazi, Founder and CEO, MobileAppLoader Steve Haney, VP of Americas Mobile Distillery Paul Stanley, Director of Product, Cellfire Eric Fruhinsholz, Mobile Development Manager, Keynote Systems |
||
|
||
|
Build a mobile app and get a customer. Test your mobile app and keep your customer. | |
| The goal of your testing efforts is not to find errors. Instead, your goal in testing should be to understand the quality of your offering. Does it work? Does it function as you planned? Will it meet the needs of your consumers, so that they are delighted a come back again and again? But when it comes to testing mobile applications there are unique challenges. Each testing option you consider has pros and cons associated with it, and you will probably find that no one testing option is completely satisfying. Rather, you need to consider a testing strategy that combines different testing options, provides you with the best overall testing results, and balances the tradeoff between cost, quality, and time-to-market. |
||
| Presenter(s): Nisheeth Mohan, Mobile Product Manager, Keynote Systems | ||
|
||